How to Use a Photo Booth as a Marketing Tool for Your Event

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Photo booths are becoming more and more popular these days and you can see them at weddings, birthday parties, etc. But not many know that apart from the fun and entertainment aspects of a photo booth, it is also a powerful promotional tool.

Modern photo booths can be a great way to promote your business at any corporate event. They are loaded with a host of marketing features to give more visibility to your brand.

You can hire a photo booth for one-day conferences, product launches, work parties, fashion weeks, and festivals. In short, a photo booth is a perfect addition for any corporate event. Here is how you can use photo booth as a marketing tool for your event.

Data capture

One of the biggest advantages of a corporate photo booth hire is data capture. You get to collect a lot of emails. The user can just email their photo to themselves, and you can collect their address for future promotions.

Facebook upload

Most of the pictures taken at an event are uploaded by the guests on their Facebook pages. And the event organiser will get their email address, name, current city, date of birth, etc. The company will get access to all the data, depending on the user’s privacy settings.

Boost your brand’s social media presence

A great way to boost your brand’s social media presence is by letting people share their photo booth pictures on Twitter, Facebook, and Instagram. If your event is attended by any celebrity, their uploaded pictures will get more likes as naturally they will have more followers and your brand will get more visibility.

You can print your logo on each photo

The cheapest and easiest way to get your brand across is by having a custom logo appear on the photostrip. Guests will take their photo home and most likely will keep it in a prominent place like the fridge or on a photo wall. And since the logo is there on the bottom of the frame your brand will be remembered for years to come.

Custom backdrops

Yet another way to ensure that your brand is part of every picture is by getting custom backdrops or posters. This will give your brand great exposure.

Forever visibility

Unlike an advert, which people will forget sooner than later, a person’s Facebook profile will remain forever, because they’re tagging their friends to it and they’ve liked it.

The advantages of a photo booth hire are innumerable. For instance, while boosting your online presence through photo sharing it will also let you capture valuable data about your customer base. Hence they are a promotional tool like no other.

Another advantage is that big as well as small brands can make use of a photo booth for publicity purpose. And unlike placing an advertisement in the electronic media or print media, a photo booth is not going to create a dent in your pocket. They are quite affordable yet their effectiveness for brand building is unparalleled.

Desmond Sum

Desmond Sum

Desmond graduated with a 2nd upper honors degree in Visual Communication and in his free time, he loves to pick up new design and IT related skills. He is also a regular blood doner and is married to Belinda with one beautiful daughter.
Desmond Sum